Our Story: Why I Built the Deal Analyzer

Graduating into a Crisis

I earned my degree in finance and real estate, followed by an MBA. I had always been drawn to real estate, but my timing could not have been worse. I graduated in August 2008, right as the housing market was collapsing. There were no jobs, and the industry I had spent years preparing to enter was in freefall.

In hindsight, 2008 was one of the greatest buying opportunities in a generation. But when you are fresh out of school with no capital and no income, buying distressed properties is not exactly an option. Instead, I went to work as a credit analyst at a bank, specializing in residential real estate lending. It was a front-row seat to the wreckage, watching borrowers default, properties lose half their value, and banks scramble to manage the fallout.

It was devastating for many of the bank's clients. But for me, it was an incredible education. I learned what makes a deal survive a downturn, what kind of leverage kills portfolios, and how to underwrite risk in ways that no textbook ever taught me.

Building a Foundation

From there I moved into wealth management and eventually found my way to a multi-family office, where I work today. I love what I do. Helping families think through complex financial decisions, manage risk across generations, and build long-term plans is genuinely fulfilling work, and it is where I spend the majority of my professional energy. Meanwhile, my wife built her career in commercial construction and later worked for a high-end home remodeler. Between the two of us, we had the financial analysis side and the construction side covered. We both loved real estate. The question was never if we would invest, it was when.

Taking the Leap During COVID

In early 2020, we decided it was time. We had talked about it for years, saved aggressively, and studied the BRRRR method extensively. Then COVID hit. The world shut down. Most people were pulling back.

We bought our first property in March 2020.

We did a lot of the work ourselves and learned more in those first few months than in years of reading and studying. Nothing replaces getting your hands dirty on an actual deal.

That first BRRRR went well. Not perfectly, first deals never do, but well enough to prove the model worked and to give us the confidence to keep going. We rolled the returned capital into the next project, and the next one after that.

Growing the Business

Since that first deal, we have continued to invest using the BRRRR method, taken on some flips, and more recently expanded into short-term rentals. In 2021, my wife left her job to take the lead on our real estate business full time. My career at the multi-family office remains my primary focus, but I stay involved by finding new projects and, most importantly, analyzing deals.

It has been great for our family. There have been plenty of challenges: unexpected rehab costs, difficult tenants, market swings, and the constant balancing act of running a business while raising a family. But the rewards have made it all worth it, not just financially, but in the sense of building something together that creates real, lasting value.

Why I Built This Tool

As we analyzed more deals, I grew frustrated with the tools available. Most calculators I found were either too complicated, requiring dozens of inputs before you could get a basic read on a deal, or they only handled one strategy at a time. If I wanted to compare whether a property worked better as a BRRRR versus a straight buy-and-hold versus a flip, I had to use three different tools or build my own spreadsheet from scratch every time.

So I built one that does all three at once.

The Deal Analysis Tool is what I wished I had when we started. You enter your deal numbers once and instantly see how the property performs across Buy & Hold, BRRRR, and Flip strategies. It calculates Cash-on-Cash return, IRR, monthly cash flow, and a full 10-year pro forma with sensitivity analysis. No signup, no subscription, no data leaving your browser.

I built it for investors like us, people who are actively finding and analyzing deals and need a fast, accurate way to compare strategies without wrestling with bloated software or messy spreadsheets. Whether you are evaluating your first property or your fiftieth, I hope this tool saves you time and helps you make better decisions.