On a $400,000 house, the total real estate commission is typically $20,000 to $24,000 split between the buyer's agent and the seller's agent. That's a big number. And for a lot of people, it's hard to see where that money goes.
The commission structure in real estate has been under scrutiny for years, and the recent industry changes around buyer agent compensation have only added to the confusion. Most people interact with a real estate agent a handful of times in their life, and the experience ranges anywhere from indispensable to forgettable. In my experience, it's forgettable more often than it should be.
I'm a licensed real estate broker. My wife Katie and I have bought and sold roughly a dozen houses over the last five years. I have no interest in ever representing anyone else, and I have never earned a commission. I do this because I enjoy real estate, I like the process, and I've learned a tremendous amount along the way. But I want to be clear: a dozen transactions in five years is a fraction of the volume a good agent sees in a single year. The best agents in a given market might close 30, 50, or more transactions annually. That kind of repetition builds a level of pattern recognition that's hard to replicate on your own.
So when I say there can be real value in a good agent, I mean it. The problem is that a lot of agents aren't very good. And you're paying the same commission either way.
Who Actually Pays the Commission?
Before we go further, it's worth understanding how agents get paid, because most people don't.
The commission is almost always paid out of the seller's proceeds at closing. The seller agrees to a total commission, typically 5% to 6% of the sale price, and that amount is split between the seller's agent and the buyer's agent. So the seller is technically writing the check.
But in practice, the buyer is paying too. The commission is baked into the price of the home. Sellers set their price knowing they'll owe a commission at closing, and buyers are financing that cost as part of their mortgage. Everyone is paying for it. It just doesn't show up as a separate line item on the buyer's side.
The recent NAR settlement has started to change this dynamic. Buyer agent commissions are no longer automatically offered through the MLS, and buyers may need to negotiate their agent's compensation directly. This is still playing out, and the long term effects remain to be seen. But the core question hasn't changed: is the service worth the cost?
Commissions are technically negotiable, but in my experience good agents don't move much. I've negotiated commission on properties in the eight figures and only gotten it down to 4%. On a typical residential transaction, you might be able to negotiate half a percent off, but don't expect much more than that. A good agent knows their value and isn't desperate for the listing.
Even with a great agent, the math can be hard to justify. A 3% commission on a $400,000 sale is $12,000 for one side of the transaction. If the agent spends 40 hours on your deal, that's $300 an hour. Most residential transactions don't require 40 hours of agent work. It may be money well spent, but it's worth being honest about the numbers.
The Real Problem with the Industry
The barriers to entry in real estate are remarkably low. In most states, becoming a licensed real estate agent requires a short course and passing an exam. That's it. You don't need a degree. You don't need relevant experience. You don't need to demonstrate any knowledge of the specific market you plan to work in. The result is an industry with a lot of inexperienced agents. Some of them are great people who work hard and learn fast. But many are part time, poorly trained, and learning on your transaction.
They lose deals because they don't know how to navigate problems. They misprice homes because they don't know the market well enough. They give bad advice because they haven't seen enough situations to know what good advice looks like. And the commission they charge is the same as the agent who has been closing deals in your neighborhood for twenty years.
If you hire a plumber, you can see the pipe that was fixed. If you hire a real estate agent and your house sells in two weeks, was that the agent's work or was it a hot market? If your agent helps you negotiate $8,000 off the inspection repairs, is that worth the $12,000 commission? Maybe. Maybe not. The value is real but it's subjective, and that makes it hard for people to feel good about the price, especially when they aren't sure whether their agent actually moved the needle.
What a Good Agent Can Do (When You Find One)
All of that said, a good real estate agent does bring value. The emphasis is on "good," and finding one takes more effort than most people put in.
Get You to Close
Navigate financing, inspections, appraisals, and title issues that derail deals for inexperienced buyers and sellers.
Price It Honestly
Provide objective market valuation when you can't see past your own renovations, memories, and emotional attachment.
Know the Market
Have intelligence on who's planning to sell or buy in the neighborhood before it ever hits the MLS.
Negotiate for You
Serve as an experienced buffer in emotional negotiations where deals can fall apart over small disputes.
These are real advantages. But each one comes with a caveat, because all four depend on your agent actually being good at their job.
They Get You to the Closing Table
A real estate agent's primary job is to close the transaction. That sounds simple, but the path from accepted offer to closing day is full of obstacles. Financing issues. Inspection surprises. Appraisals that come in low. Survey problems. Title complications. If you buy and sell a home a few times in your life, each of these can feel overwhelming because you've never seen it before.
An experienced agent has seen all of them, probably dozens of times. They know which problems are deal breakers and which ones are routine bumps that feel bigger than they are. They know how to keep a deal moving when the other side gets cold feet. They know when to push and when to wait.
This matters. But it comes with an important caveat. An agent who earns a $12,000 commission has very little financial incentive to blow up a deal over a $3,000 repair dispute, even if fighting for that $3,000 is the right thing for you. You have to be your own advocate. If something doesn't feel right, speak up. A good agent will respect that. A bad one will pressure you to just get it done.
They Help You Price Your Home Honestly
This one matters more than most people realize, and it's where the for sale by owner route gets people into trouble most often.
Almost everyone thinks their house is worth more than it is. It's human nature. You remember the $30,000 kitchen renovation but forget that you did it eight years ago. You love the big backyard but don't account for the fact that the house backs up to a busy road. You compare your home to the one down the street that sold for top dollar without noticing that it had a completely updated bathroom and yours doesn't.
Pricing your own home is like evaluating your own kids. You see every strength and minimize every weakness. It's almost impossible to be objective.
When people list their homes for sale by owner, they are frequently overpriced. And an overpriced home doesn't just sit on the market longer. It creates a stigma. Buyers and their agents start wondering what's wrong with it. Eventually the price drops, and by then the listing is stale. The seller often ends up netting less than they would have if they'd priced it right from the start.
A good agent knows the market. They know what comparable homes actually sold for, not just what they listed for. They can walk through your house with fresh eyes and give you an honest assessment of what it's worth in the current market. That objectivity alone can be worth the commission. But notice the qualifier: a good agent. A bad one will tell you what you want to hear to get the listing, overprice your home, and then spend the next three months asking you to reduce.
They Know the Market Before It Hits the Market
A good real estate agent doesn't just know what's listed. They know who in the neighborhood is thinking about selling. They know which families are outgrowing their homes, which empty nesters are ready to downsize, and which investors are looking to rotate out of a property. On the buy side, they know who's actively looking in the area and what they're willing to pay.
This kind of intelligence is extremely valuable in a tight market where inventory is low and the best homes sell before most buyers even know they're available. It's the difference between competing with twenty offers and having a conversation before the sign goes in the yard.
You can usually identify who those agents are. Keep an eye on the active listings in the neighborhoods you care about and notice which agent names keep showing up. Talk to people in the neighborhood. The specialization can be very localized. One or two agents often dominate a specific area because they've been working it for years and have built deep relationships there. But this also means that many agents don't have this kind of market intelligence. If your agent works across a wide area and doesn't specialize in your neighborhood, you probably aren't getting this benefit at all.
They Negotiate While Keeping Things Under Control
Most people don't have much negotiating experience. Buying or selling a home might be the largest financial negotiation of their lives, and it's happening while they're emotionally invested in the outcome.
A good agent brings experience and distance. They've been through hundreds of negotiations. They know what's reasonable and what's not. And they serve as a buffer between two parties who can easily get emotional.
The best example is negotiating after an inspection. The buyer just paid top dollar and expects a perfect house. Every deficiency on the inspection report feels like a betrayal. The seller already gave up concessions during the contract negotiation and feels like they're being nickel and dimed on the inspection. Both sides are frustrated, and without someone in the middle keeping things professional, deals fall apart over $2,000 arguments that didn't need to be arguments at all.
A good agent on either side can explain what's a reasonable ask and what's not, keep the temperature down, and help both parties focus on getting to the finish line. But a bad negotiator with a real estate license can make things worse. They can escalate instead of de-escalate, give you bad advice about what to ask for, or push you to cave on things you shouldn't. The license doesn't make someone a good negotiator any more than a driver's license makes someone a good driver.
The Alternative
What does it look like without an agent? It's absolutely doable. I've done it. But you should know what you're signing up for. You'll handle the pricing, the marketing, the showings, the negotiations, the paperwork, and the problem solving yourself. You'll need to be available, responsive, and comfortable making decisions on tight timelines. And you'll be doing all of this on a transaction that might happen a few times in your life, while the people on the other side may have a professional who does this every day.
Katie and I sold one of our properties off market a few years ago. We handled the whole thing ourselves. We were happy with the deal at the time. Then a comparable property in the same area sold shortly after for tens of thousands more than what we got. Would an agent have priced it higher? Would they have exposed it to more buyers and created competition? I don't know for certain. But it's entirely possible that what we saved in commission we more than lost on the sale price. That may have been an expensive educational experience for us.
For some people, going without an agent is the right call. If you're experienced, comfortable with negotiation, and willing to put in the work, you can save the commission and come out ahead. But be honest with yourself about whether you're actually that person, or whether you just don't want to pay the fee.
Be an Informed Consumer
A lot of real estate agents are not worth their commission. The low barriers to entry and the wide range of quality in the industry make that a reality. The good ones can be worth it, and the difference between a good agent and a mediocre one can easily exceed the cost of the commission itself. But you have to choose carefully.
Pick an agent based on their experience in the specific market you're in, not because they're a friend's cousin or because their face is on a bus stop ad. How many transactions have they closed in your neighborhood in the past year? How long have they been working this area? Can they give you references from recent clients? Experience and referrals from past clients are the two best indicators of whether an agent will actually deliver value. A good agent will welcome those questions. A bad one will change the subject.
Whether you use an agent or not, the single most important thing you can do is educate yourself. Research the market. Look at comparable sales. Understand what your home is actually worth before someone else tells you. When an issue comes up during a transaction, whether it's an appraisal, a survey, or an inspection finding, take the time to understand it yourself rather than just relying on your agent's interpretation.
An agent's interests and yours overlap, but they are not identical. Good agents rely on referrals from happy clients, and that creates some alignment. But their primary interest is closing the deal. That's how they earn their commission, and that's how they get to the next one. There is nothing wrong with that, but you need to understand it. The best way to protect yourself is to be informed enough to know when your agent's advice is serving you and when it's serving the transaction.
You're not just buying or selling a piece of real estate. You're buying the place where you live your life, where your kids grow up, where you come home at the end of the day. That's too important to hand off to someone who hasn't earned it. And it's too important not to understand yourself.